ROLE
Concept & Creative Development, Lead Design
AGENCY
INCA Productions
CASA SPOTIFY AT THE LATIN GRAMMYS
Las Vegas, USA - 2025
Casa Spotify lit up Las Vegas with an unforgettable celebration of Latin music and culture ahead of the 26th Annual Latin Grammy Awards. Hosted at the iconic XS Nightclub at Wynn, the event united artists, creators, and industry leaders for a night that pulsed with creativity, connection, and joy. More than just a gathering, the event reflected Spotify’s unwavering mission to champion Latin artists and create spaces where their voices, culture, and achievements shine on a global stage.
OPENING ACT
The entrance to Casa Spotify was fully enveloped in dramatic green drapery, creating the feeling of slipping backstage at a legendary performance. Layered fabric cascades overhead and frames the pathway, turning the approach into a theatrical reveal. Guests began their journey as if stepping through the curtains of a show, setting the tone for an evening that blended intimacy, spectacle, and cultural celebration.
GREEN ROOM
The entrance to Casa Spotify was fully enveloped in dramatic green drapery, creating the feeling of slipping backstage at a legendary performance. Layered fabric cascades overhead and frames the pathway, turning the approach into a theatrical reveal. Guests began their journey as if stepping through the curtains of a show, setting the tone for an evening that blended intimacy, spectacle, and cultural celebration.
CENTER STAGE
The stage design fuses the energy of cabaret with the structure of Deco design. Bold color, layered details, and immersive staging created a sense of transformation, while greenery, gold accents, tailored lighting, and architectural frames added depth and spectacle.
The event culminated in a vibrant celebration of Latin music and culture, featuring a high-energy jam session hosted by Dav Julca and The Co-Sign Experience, a key hub for musical discovery where attendees voted to amplify rising stars. Throughout the day, guests enjoyed engaging hands-on activations like Spotify Blackjack and a personalized fragrance station, all while mingling with today's top Latin artists.
© 2025 Adriana Badía