AFTERGLOW

Inspired by the collection's campaign and product visuals, my team and I developed designs for global activations supporting the launch of the Afterglow Liquid Blush, part of the NARS Afterglow franchise. 

GLOBAL POP UP DESIGN

Along with smaller-scale designs, this conceptual pop up design was developed to provide visual guidance to regional teams and highlight key design elements to be featured across all activations globally. 

Along with smaller-scale designs, this conceptual pop up design was developed to provide visual guidance to regional teams and highlight key design elements to be featured across all activations globally. The space features rose gold fixtures throughout that match the product's packaging, as well as shade-matched dots, whose shape is represented at various scales.    

RETAIL EXPERIENCE

Sephora Canada - 2023

The Afterglow Collection was featured at 7 Sephora pop-ups throughout Canada from March through April of 2023 and exceeded sales targets. An animated rose gold conveyor belt was the main custom fixture for product discovery, accompanied by life-size liquid blushes. Shade-matched dots on the floor led the way to the pop up from the stores entrances, and transformed into different visual merchandising elements like shelves and lightboxes on existing store fixtures.     

Bloor St pop up: Window display (left) and Merchandising Wall (right)

Eaton Center pop up: Rendering vs. Reality 

INFLUENCER EXPERIENCE

Puglia, Italy - 2023

The 2023 NARS Global Experience welcomed influencers from around the globe to Puglia, where they attended immersive events themed around the brand's franchises for 3 days. For the last night of the trip, the event was themed around Afterglow. Following Global design guidance, a shade-matched structure was erected in the middle of an olive tree orchard, with large round lightboxes featuring the liquid blush shade names. Upon arrival, guests were greeted by a life-size NARS logo photo op, followed by an impactful dinner setup that seamlessly blended into the surrounding environment along an illuminated runway. 

As dinner concluded, the central lightbox was unexpectedly opened, revealing a secret after-party space. Guests stepped inside and partied with Afterglow themed drinks and desserts, while dancing the night away on an illuminated dance floor that carried on the design motifs. The surrounding orchard trees were also illuminated in shade-matched colors, further enhancing the Afterglow ambiance. 

ROLE: Concept Development, Design, Creative Direction, Oversee Production Globally