BOTANICA
The Tiffany High Jewelry 2022 Blue Book Collection starts with a relentless obsession with capturing nature. Revisiting botanical motifs from Tiffany’s archives, everything from orchids and dandelions to wisterias and magnolias metamorphosize into provocative jewels. Jean Schlumberger’s visionary floral themes are re-envisioned with rare and unusual gemstones. As master craftspeople tame rebellious blooms and transform them into breathtaking designs, an otherworldly garden emerges.
The Collection
Casa Botanica
In partnership with architecture firm OMA, my team designed a 2-week experience that took over an expansive property in Miami Beach, where each room showcased a customized design inspired by the collection's pieces and corresponding archival motifs.
FLOOR PLAN - FIRST LEVEL
FLOOR PLAN - SECOND LEVEL
The guest journey begins through an outdoor welcome lounge and bar area. Once inside the house, the Botanica collection can be explored through themed rooms, one of a kind archival pieces are displayed in the home's library, with constant encounters with nature elements throughout. The second level houses an atelier where custom pieces can be created with loose stones, as well as private client suites for dedicated appointments. The back patio and pool provide the perfect tropical setting to host additional client experiences, such as workshops, tastings and cocktail events.
INTERIOR DESIGN
Schlumberger Room
Diamonds Room
Heritage Room
Loose Stones Room & Atelier
Private Client Suites
Peony themed Private Client Suite
FLORAL DESIGN
Knowing the theme of the collection and the importance of incorporating nature into the event design in a meaningful way, my team partnered with Azuma Makoto to explore the relationship between humans and nature in the space, while highlighting the visualization of jewelry. The designs were developed from two persperctives: Macro and Micro.
Palludarium (MACRO)
Glass box with single stem to accompany corresponding jewelry pieces (MICRO)
Magnifying loupes to highlight design details
Hero Flowers that inspired the collection and were featured throughout the Event Design
CLIENT EXPERIENCES
Workshop Space
PR Cocktail Event with Brand Ambassadors and friends of the House
Collection Reveal Dinner
A special performance and model presentation were held to reveal the collection to select VIP clients at an offsite location in Miami
Sales Goal: $100M Total Sales: $170M
ROLE: Concept Development, Creative Direction, Oversee Production
© 2024 Adriana Badía