TIFFANY x ARSHAM STUDIO

In early 2021, Tiffany & Co. established a partnership with contemporary artist Daniel Arsham and his Studio, which has led to multiple creative collaborations including limited edition product launches, capsule collections and brand activations. Since its inception, this partnership has not only introduced Arsham's distinctive aesthetic to the brand, but has also opened the door for future collaborations with emerging artists. 

Flagship Next Door Blue Box Installation

New York, USA - 2021

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For the first collaboration with the brand, the Bronze Eroded Tiffany Blue Box® was created, reimagining the iconic Tiffany blue box in Arsham's distinctive aesthetic. A limited series of 49, each sculpture rethinks an important piece of Tiffany’s heritage through the artist’s “Future Relics” artwork series, in which he imagines cultural objects as if discovered in the distant future.

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This installation at the brand’s New York Flagship turned the Bronze Eroded Tiffany Blue Box® into a large-scale immersive experience, allowing visitors to walk inside of it. The box's interior also housed a museum-like display with all of the custom “artist tools” that were created as part of the collaboration, as well as the limited-edition Tiffany Knot bracelet, designed by Arsham.

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Artist Tools Display

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Perspective

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Elevation

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In Production

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The 49 sculptures, which housed the limited-edition bracelet, were exclusively sold at the NY Flagship and online, sold within 1 hour of unveiling the installation. For the 2 months the installation was live, the NY Flagship was the top performing global door for the Tiffany Knot collection.

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NBA All-Stars Weekend Pop Up

Cleveland, OH, USA - 2022

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For this year’s 71st annual NBA All-Star Weekend in Cleveland, the brand partnered with contemporary artist and creative director for the Cleveland Cavaliers, Daniel Arsham, to create a limited-edition Wilson® basketball in the signature Tiffany Blue® hue.

Since the early discussions with Arsham Studio for the design of the space, it felt natural to turn the pop-up into a half-court experience. We wanted attendees to be able to test out the basketball in a space inspired by its design. The court featured the ball’s custom graphic pattern throughout, chrome bleachers, a mirror wall with a grid of basketballs and a display for the NBA Larry O’Brien championship trophy.

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The special-edition basketball, only sold at the Cleveland Cavaliers pop-up during the NBA All-Star Weekend and at the Tiffany Woodmere store from February 18–20, quickly sold out.

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ROLE: Concept Development, Design