VIRTUAL EXPERIENCES – Adriana Badía

Blue Book: Colors of Nature

2021

In order to provide an impactful client experience during a time where Global travel was still very much impacted by the COVID-19 pandemic, my team had to create a virtual world to complement the Blue Book selling event held in Shanghai in the Spring of 2021 (pictured above).

We pivoted our strategy to bring the world of Tiffany High Jewelry to the brand's most important clients in a dynamic and innovative way. In this pursuit, we set out to create a personalized and experiential virtual journey for top clients globally through a whimsical fantasy world that reveals stories of product inspiration and brand history while showcasing a new collection, providing virtual consultations, and closing important sales.

Before the start of a virtual appointment, clients were invited to explore the outside of the Tiffany Flagship Store in New York's 5th Avenue.

When the virtual store windows were approached, scenes from the above animation showcased a Bird on a Rock on a whimsical Global journey.

Once the appointment time commenced, the client was invited to click inside the store to access the Virtual Showroom.

During the appointment with a dedicated sales professional, products from the collection could be viewed in detail.

All pieces showcased were meticulously replicated in virtual form to allow for a realistic and detailed viewing experience.

Vision & Virtuosity: AR Experiences

London, UK - 2022

As part of an ongoing partnership with Snapchat, AR brought 185 years of the House of Tiffany into a new dimension during the launch of the Vision & Virtuosity exhibition at Saatchi Gallery in London.

The exterior of Saatchi Gallery was transformed into a beautiful Tiffany jewel using Snap's custom Landmarker technology. A second filter (globally available) featured the Bird on a Rock, and sent the Schlumberger bird flying around the user's surroundings.

Once inside the exhibit, an exclusive AR Try-On experience gave visitors a chance to try on the famous Tiffany Diamond.

This experience was originally featured at Tiffany Yellow Events, where it became very popular with guests. The fit of the piece was then perfected following the brand's partnership with Snapchat.

ROLE: Concept Development, Design, Oversee Event Production